"Face it folks. The market changed overnight Tuesday. The ability to purchase an AR at yesterday's costs is rapidly coming to a quick and painful ending. Our ability to continue to offer $1250 AR's will rapidly become history, at least until we can produce all these tiny little parts on our own. That ability to offer arms at lower cost in the future is directly tied into the firearms we make right now. The timer started ticking Tuesday. It's a countdown timer and we're rapidly approaching 00:00:00. In the firearms world, when that timer hits 00:00:00 this time...it does not reset like it did in 2004.
Today we charge $1250 based on our ability to procure the parts and produce the firearms, as well as the motive behind us.
I caught hell for saying that. "Meh, we'll be fine" was what I was told. I knew better. You knew, as I did, that the storm on the horizon was bigger than any we'd experienced before.Tomorrow...well... I'll let you figure out the cost for something when you can't get it anywhere for any price.Your choice. Timer is running."
Then Connecticut happened.
Then our market changed even more....
For those that got in line early, congratulations, you were paying attention to what the world was doing while the others were hoping for change.
For those that are still hoping for change, you are now in a longer, more expensive line that may get longer and more expensive as you shuffle towards the ticket booth. Honestly, we may well have a sold out show very soon. At this point, we simply do not know. But we can all take a wild guess.
Due to circumstances beyond our control, but well within the control those who will be re-installed during the next coronation, our costs have gone up across the board. Much like every other business in the free world, that cost must be passed to the consumer if the company is to remain viable.
Timelines are also much longer than they were before. We originally mentioned 90-120 day lead times. Yeah, you guessed it: longer lead times. Based on current suppliers notices to us, we're looking at a bit longer just to get started with the next batch. What is our definition of a 'bit'? Let you know when we figure it out. Several manufacturers have increased lead times to 1 year or more.
Yes, that's 365 days. Or longer.
I'm sure they are being cautious, just as we are being cautious with our lead times. It's hard telling a customer his rifle will be shipped in 180 days. It's even harder explaining to him why it wasn't shipped yesterday like you'd hoped...until your parts went on back order or a ban went in place. If we get parts in 60 days after telling him 120, well, we'll suffer those consequences as they happen.
Once we get things set up in Idaho, get our machinery in place and running, our lead times will be cut drastically. A year wait will become minutes, or as fast as the mill can finish an item. As fast as the assemblers can assemble, the coaters can coat, the testers can test and the shippers can ship, we'll be pushing as hard as we can to get you what you ordered.
Until that point, as manufacturers, we are all on the same large ocean going vessel in the same ocean of icebergs, trying to steer the clearest and safest course to get you to your destination.
Unless, of course, you are waiting on your ObamAR-15 you were promised a while back. I'm sure it'll be in your mailbox real soon.